Online Publishers Association

Web users now spend half their time visiting content, far outpacing time spent with search, communications and commerce.

A more accessible, and much faster, Internet is driving increased overall time spent online.

The improvement in search allows consumers to more easily and quickly find the exact content they are looking for, increasing the likelihood they will engage more deeply with that content.

The Web simply offers far more content than it did, increasing content’s share of time.

The Online Publishers Association’s Internet Activity Index has identified a very significant and sustained trend in where consumers are spending their online time. The index indicates that … the primary role of the Internet has shifted from communications to content.

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