(We would like to get a sense of how your organization defined native advertising …)
- 93%: Integration into the design of the publisher’s site andlives on the same domain
- 86%: Content either provided by, produced in conjunctionwith or created on behalf of our advertisers that runswithin the editorial stream
- 79%: Clear delineation and labeling as advertising content
Best practices for native advertising include:
- Transparence: native advertising assets should be clearly labelled
- Discoverability: native should be discoverable as any other content
- Value: native advertising should provide the same value as any other content
Online Publishers Association (OPA)
http://www.online-publishers.org/
Premium Content Brands Are Native Naturals
by OPA, with Radar Research
http://onlinepubs.ehclients.com/images/pdf/OPA_Member_Native_Advertising_Public_MASTER.pdf
(sk)
People spend their money and energies for better sales and brand management …
Nothing is wrong about that, but みんな、なにか大事なことを忘れているような気がする。。。