David Buckingham

MediaStudying media representations means looking at:

  • Realism: Is this text intended to be realistic? Why do some texts seem more realistic than others?
  • Telling the truth: How do media claim to tell the truth about the world?
  • Presence and absence: What is included and excluded from the media world?
  • Bias and objectivity: Do media texts support particular views about the world? Do they use moral or political values?
  • Stereotyping: How do media represent particular social groups? Are those representations accurate?
  • Interpretations: Why do audiences accept some media representations as true, or reject others as false?
  • Influences: Do media representations affect our views of particular social groups or issues?

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