>Innovation is “the Way of Haier”, which means: create values for customer on the basis of world-class systems and platforms, so as to establish a win-win culture. Meanwhile, Haier is committed to long term success, which depends to a large extent on our values.
Core Values of Haier:

• Customer Oriented – Think what consumers think
• Development Focused – Entrepreneurial spirit and creativity
• Interest Driven – Win-Win Culture