For some unfathomable reason, I told “Jo den Koek” and “Piet Tiet” (not their real names) that I would post these spec ads without comment. Said “Jo” about the campaign for Fatboy lamps:
“We wanted to do something people had never done before and that’s use a disaster like the tsunami in Japan in an inhumane way. A brand would never do this as it wouldn’t lead to any sales but we’re students, we can do anything.”
I don’t know what they’re teaching kids these days.
Dutch ad students create ads that make fun of the Japanese disaster.
by Mark Copyranter
http://copyranter.blogspot.jp/2011/03/dutch-ad-students-create-ads-that-make.html
(sk)
Jo den Koek と Piet Tiet という人たちは実在していて、しかも本当に広告の勉強をしていたという。
「誰かが私たちの名を語り、こんなものをばらまいた」と言っているそうだ。
真相はいつも藪の中。
ふたりかやったにせよ、そうでないにせよ、誰かがこれを作ったことは確かで、ほんとうになにを学んでいるのやらと思ってしまう。