Street addresses worldwide are inaccurate, unreliable and don’t exist at all in many places. Poor addressing is expensive and frustrating, hampers economic growth and development, restricts social mobility and affects lives.
Inaccurate addressing limits businesses and frustrates customers
Street addresses can usually identify a building, but aren’t accurate enough to help a courier or taxi driver find the correct entrance. This results in delayed or failed deliveries, and numerous ‘where are you’ phone calls.
There’s no human-friendly way to give a location to a machine
As personal devices, autonomous vehicles and the IoT streamline the way we live, we have an increasing need to communicate very accurate location. Addresses are too broad to direct a drone or an autonomous car, whilst GPS coordinates are complicated and prone to input mistakes.
Billions of people worldwide have no reliable address at all
Without an address, people struggle to access health and education services, register land and vote. Many of these people live in rapidly expanding cities, or informal settlements.

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