LOHAS

LOHAS

  • Lifestyles of Health and Sustainability
  • Certain customer market segment of consumers willing to adapt their consumption towards more sustainable and healthier lifestyles

LOHAS profile

  • Higher income, higher educated
  • Early adopters, influencers
  • 40% according to WRI in USA and 44% (Allianz study) in Germany, 36% of Australian shoppers, China: LOHAS alludes strongly to traditional Confucian principle of harmonious coexistence of humanity
  • But only around 15% are really devoted to sustainable consumption

1 thought on “LOHAS

  1. shinichi Post author

    Sustainable management Metropolia 2012 Business Ethics IP week 9 CSR and Marketing.

    Published byShon James

    http://slideplayer.com/slide/8289482/

    Cultural Creatives

    • “The Cultural Creatives: How 50 Million Peope Are Changing The World.” Paul H. Ray and Sherry Ruth Anderson, 2000
    • Similar to LOHAS concept
    Reply

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