LOHAS
- Lifestyles of Health and Sustainability
- Certain customer market segment of consumers willing to adapt their consumption towards more sustainable and healthier lifestyles
LOHAS profile
- Higher income, higher educated
- Early adopters, influencers
- 40% according to WRI in USA and 44% (Allianz study) in Germany, 36% of Australian shoppers, China: LOHAS alludes strongly to traditional Confucian principle of harmonious coexistence of humanity
- But only around 15% are really devoted to sustainable consumption
Sustainable management Metropolia 2012 Business Ethics IP week 9 CSR and Marketing.
Published byShon James
http://slideplayer.com/slide/8289482/
Cultural Creatives