Nearly 4 out of 5 U.S. adults receive bills from cell phone and credit card companies, and the majority trust credit cards companies more than cell phone companies when it comes to accurately billing them for a payment
Older adults are significantly more likely than their younger counterparts to trust credit card companies more than cell phone companies
93% of U.S. adults own a cell phone, and nearly half of these adults think it’s at least somewhat safe to make a purchase through their cell phone with 26% saying they think it’s fairly or very safe to do so
Assuming it was safe to make purchases through cell phones, nearly half of cell phone owners would be willing to make purchases this way
Of those who would be willing to make purchases through their cellphone, three-fourth would be willing to buy entertainment items
Many would also purchase food/drink items and over half would be willing to purchase hotel rooms and/or tickets for travel this way
Men who own a cell phone are more likely than their female counterparts to think it is safe to make purchases through their cell phones
Younger cell phone owning adults are also more likely than older counterparts to think it’s at least somewhat safe to make purchases
Those who own a cell phone and have a college degree or higher are more likely than those who own a cell phone and have a high school degree or less to think it’s at least somewhat safe
Adults who receive bills from both cell phone and credit cards companies and make $75,000 per year or more are more likely than their counterparts who make less than $35,000 per year to trust credit cards companies more than cell phone companies when it comes to accurately billing them for payment
This survey was conducted online within the United States by Harris Interactive on behalf of Billing Revolution from April 29 to May 1, 2009 among 2,029 adults ages 18 and older, of whom 1,883 own cell phones. Results were weighted as needed to reflect the composition of the U.S. population of adults ages 18+ using targets for region, age within gender, education, household income, race/ethnicity, and propensity to be online.
Harris Interactive Poll Measures Consumer Sentiment on Mobile Purchases
http://www.fiercewireless.com/press-releases/harris-interactive-poll-measures-consumer-sentiment-mobile-purchases
This survey was conducted online within the United States by Harris Interactive on behalf of Billing Revolution from April 29 to May 1, 2009 among 2,029 adults ages 18 and older, of whom 1,883 own cell phones. Results were weighted as needed to reflect the composition of the U.S. population of adults ages 18+ using targets for region, age within gender, education, household income, race/ethnicity, and propensity to be online.