At its most basic level, cloud computing allows users to obtain computing capabilities through the Internet, regardless of their physical location. The cloud has the potential to disrupt the industry and individual businesses, both positively and negatively. It can address a number of intriguing challenges that media and entertainment companies face—from proliferating devices that demand a more flexible business model to new levels of IT capacity requirements that dictate highly scalable IT solutions to competitive pressures for speed and innovation that call for better workflow, business analytics and customer insight. And, cloud providers are improving their ability to offer their clients the ability to deliver high quality content quickly, while delivering content accessed less frequently in less expensive, large scale areas of their cloud data centers.