Since 2002 Kenya has been art director of the Japanese retail company Muji, a brand with a “no brand” policy. With an emphasis on design simplicity, reducing the production process, affordability, recycling and waste avoidance, they have hundreds of flagship stores and stockists throughout Japan and elsewhere. His first campaign for Muji took the team to the Bolivian salt lakes and Mongolian prairies, where photographer Tamotsu Fujii captured these memorable billboard images of emptiness and possibility …
Kenya Hara for Muji
http://www.oxsupport.com/culturelab/2010/09/kenya-hara-for-muji/
Since 2002 Kenya has been art director of the Japanese retail company Muji, a brand with a “no brand” policy. With an emphasis on design simplicity, reducing the production process, affordability, recycling and waste avoidance, they have hundreds of flagship stores and stockists throughout Japan and elsewhere. His first campaign for Muji took the team to the Bolivian salt lakes and Mongolian prairies, where photographer Tamotsu Fujii captured these memorable billboard images of emptiness and possibility …