When rewards did not depend on their answers, blue and red were about equally popular colors, the most popular numbers were 7, 2 and 10, and only 6.8 % named the current year. However, when the game was turned into a pure coordination game, by rewarding those who matched the choices of others, red became by far the most frequent color, 1 the most frequent number, and 61.1 % named the current year. Red, 1 and the current year had become “focal points”, objects with “symbolic or connotative characteristics that transcend the mathematical structure of the game”. Automatic (fast, effortless) recognition of salient characteristics of complex high-dimensional objects is typical of intuitive judgments. Focal points must have properties that each participant recognizes as being salient not only to herself but also to others, but this too may be at least partly an intuitive judgment, using salience to one’s self as an input. In general, intuition and deliberative reasoning are mental processes with very different properties. Intuition is fast, automatic, emotional and effortless. Reasoning is slow, rule-governed, controlled and effortful.