design, is basically not self-expression. instead, it originates in society. the essence of design lies in the process of discovering a problem shared by many people and trying to solve it. because the root of the problem is within society, everyone can understand plans for solutions and process for solving the problem, in addition to being able to see the problem from the designer’s perspective. design is appealing because the process creates inspiration that is engendered by this empathy among human beings in our common values and spirituality.