Vertical collectivism includes perceiving the self as a part (or an aspect) of a collective and accepting inequalities within the collective.
Horizontal collectivism includes perceiving the self as a part of the collective, but seeing all members of the collective as the same; thus equality is stressed.
Vertical individualism includes the conception of an autonomous individual and acceptance of inequality.
Horizontal individualism includes the conception of an autonomous individual and emphasis on equality.
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Horizontal and Vertical Dimensions of Individualism and Collectivism:
A Theoretical and Measurement Refinement
by Theodore M. Singelis, Harry C. Triandis, Dharm P. S. Bhawuk and
Michele J. Gelfand