Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
MDG Blog
[Infographic]: The ROI of Social Media
MDG Advertising
http://www.mdgadvertising.com/blog/infographic-the-roi-of-social-media-2/
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
(sk) As always, I doubt the numbers presented in such a presentation. Whatever, whatever and whatever.
If “76% of businesses are using social networking for business objectives” is correct, 24% must represent 90% of businesses 🙂