Glittering Generalities
Words of praise for product or person; nice words like goodness or patriotism
Who is the target audience? What evidence suggests this?
What word(s) identifies this advertisement as an example of Glittering Generalities?
How does the layout of the advertisement emphasize the propaganda technique?
How do the font styles, colors, subtext, background colors, props and photography techniques emphasize the propaganda technique?
Is this advertisement effective? Why? Why not?
What other observations do you have about the way the Glittering Generalities technique is used in this advertisement?
Name Calling
Trash-talking another product or person
Who is the target audience? What evidence suggests this?
What is the fight?
No language is used, but what in the illustration shows rivalry?
Examine the objects in the illustration. What other observations do you have that indicate this as an example of Name Calling propaganda?
Would language enhance this advertisement? Why? Why not? If so, what words would you add to show Name Calling propaganda?
What other observations do you have about the way the Name Calling technique is used in this advertisement?
Testimonial
A famous person recommends a product or a political endorsement
Who is the target audience? What evidence suggests this?
Who is the famous person?
How does the endorsement by this person make the product seem like it is worth the purchase?
Examine font styles, colors, and page layout. What do they suggest about the product, and how do they strengthen the power of the testimonial?
What other observations do you have about the way Testimonial propaganda is used in this advertisement?
Plain Folks
Appeals to regular people and their values such as health, family and patriotism
Who is the target audience? What evidence suggests this?
What is this advertising suggesting will happen if regular people eat Subway?
How does this advertisement appeal to regular people?
Why does the use of this regular guy appeal to regular people?
Notice the only word used is the company logo. How and/or why is this effective?
What comparison is shown that supports the usefulness of the product?
What other observations do you have about the way Plain Folks propaganda is used in this advertisement?
Bandwagon
An appeal to be part of the group
Who is the target audience? What evidence suggests this?
What language is used to suggest that eating this cereal is in the best interest of the audience?
Examine font styles, colors, language and page layout. What do they suggest about the product, and how do they strengthen the power of the Bandwagon technique?
What other observations do you have about the way Bandwagon propaganda is used in this advertisement?
Transfer
An appeal that helps a person imagine themselves as part of a picture
Who is the target audience? What evidence suggests this?
What is this advertisement suggesting about the president?
How does the layout and background create an image for America and/or the president?
What is the tone of this image? Positive? Negative? How can you tell?
What other observations do you have about the way Transfer propaganda is used in this advertisement?
Card-stacking
Manipulating information to make a product appear better than it is, often by unfair comparison or omitting facts
Who is the target audience? What evidence suggests this?
What in this advertisement suggests the product is good and/or that facts may be omitted?
Examine font styles, colors, and page layout. What do they suggest about the product, and how do they strengthen the power of the card-stacking technique?
Notice the adjectives used in the description. How does word choice affect the idea that smoking is a great thing?
What other observations do you have about the way Card-stacking propaganda is used in this advertisement?
Glittering Generalities
7 Propaganda Techniques for Students to Understand
by Sheri Rose
https://www.linkedin.com/pulse/20140815205902-57567806-7-propaganda-techniques-all-students-should-learn
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Words of praise for product or person; nice words like goodness or patriotism
Trash-talking another product or person
A famous person recommends a product or a political endorsement
Appeals to regular people and their values such as health, family and patriotism
An appeal to be part of the group
An appeal that helps a person imagine themselves as part of a picture
Manipulating information to make a product appear better than it is, often by unfair comparison or omitting facts