Unlike visual arts where the main goals may be abstract, visual design is conceptualized and created to convey a message and communicate with audiences. This is a key but subtle difference between visual arts and visual design. In fact, it is a critical measure of success in applied arts along with the visual appeal of the design. A design message has to be conveyed at first glance. Studies suggest that designers need to make a good first impression only in some few milliseconds, and this impression deals with expressive aesthetics, which is a matter of visual appeal by itself.