In becoming mainstream, sustainability has been washed out of its more radical questioning of economic models, and especially economic growth … If there is to be any hope of a sustainable future, it is precisely economic growth that needs to be called into question. Sustainable development and ecological modernization only serve to ‘sustain the unsustainable’; they not only absolve major corporations and a capitalist economy of endless growth of environmental responsibilities, but also cast them as the new heroes of sustainability.