But the truth is technology has changed how our users behave when they seek information and how they interact with each other. Nowadays, libraries are not the main place where they can satisfy their need for information; they do it through the Internet. Through Google, in particular. And they like to do it by themselves. Also, users have become more demanding: they don’t want you just to give them the information they seek; they want it to be accurate, the latest, and they want it now and for free. But don’t expect them to go all the way to the library, and if they are already in the library, don’t expect them to get up from their computer screen and walk all the way to the reference desk. Instead they’ll ask their colleagues through Messenger or they’ll send an email or even publish a comment on their Facebook profile.
These changes mean a great opportunity for New Professionals as we are “digital natives” and we also behave in this way when we search for information or communicate among ourselves.