Noise: No discernible pattern.
Data: Noise becomes data when it has a cognitive pattern.
Information: Data becomes information when it’s assembled into a coherent whole, which can be related to other information.
Knowledge: Information becomes knowledge when it’s integrated with other information in a form useful for making decisions and determining actions.
Understanding: Knowledge becomes understanding when it’s related to other knowledge in a manner useful for anticipating, judging, and acting.
Wisdom: Understanding becomes wisdom when it’s informed by purpose, ethics, principles, memory, and projection.