Peter Williams, Ian Rowlands *

  • Google Generation show a preference for visual information over text
  • Google Generation want a variety of learning experiences
  • Google Generation Have shifted decisively to digital forms of communication
  • Google Generation ‘Multitask’
  • Google Generation are impatient and have zero tolerance for delay
  • Google Generation find their peers more credible as a source of information than authority figures
  • Google Generation need to feel constantly connected to the web
  • Google Generation learn by doing rather than knowing
  • Google Generation prefer quick information in the form of easily digested short chunks rather than full text
  • Google Generation have a poor understanding and lack of respect for intellectual property
  • Google Generation are format agnostic
  • For the Google Generation, virtual reality may be as real as the real experience

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