The world not only feels different. The data tell us it isdifferent. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy:

• the rise of emerging markets,
• the accelerating impact of technology on the natural forces of market competition,
• an aging world population,
• and accelerating flows of trade, capital, people, and data.