Over the last century, De Beers has been highly successful in increasing consumer demand for diamonds. One of the most effective marketing strategies has been the marketing of diamonds as a symbol of love and commitment.
A young copywriter working for N. W. Ayer & Son, Frances Gerety, coined the famous advertising line “A Diamond is Forever” in 1947.
In 2000, Advertising Age magazine named “A Diamond is Forever” the best advertising slogan of the twentieth century.
De Beers
http://www.debeersgroup.com/
Over the last century, De Beers has been highly successful in increasing consumer demand for diamonds. One of the most effective marketing strategies has been the marketing of diamonds as a symbol of love and commitment.
A young copywriter working for N. W. Ayer & Son, Frances Gerety, coined the famous advertising line “A Diamond is Forever” in 1947.
In 2000, Advertising Age magazine named “A Diamond is Forever” the best advertising slogan of the twentieth century.