>The creative part of developing strategy is finding the sweet spot that aligns the firm’s capabilities with customer needs in a way that competitors cannot match given the changing external context—factors such as technology, industry demographics, and regulation. We have found that one of the best ways to do this is to develop two or three plausible but very different strategic options.
>"Can You Say What Your Strategy Is?"
by David J. Collis and Michael G. Rukstad
>http://leaders.dal.ca/uploads/document/canyousaywhatyourstrategyis_42686.pdf
>The creative part of developing strategy is finding the sweet spot that aligns the firm’s capabilities with customer needs in a way that competitors cannot match given the changing external context—factors such as technology, industry demographics, and regulation. We have found that one of the best ways to do this is to develop two or three plausible but very different strategic options.