Media refers to the tools used to store and deliver information or data. The term media can refer to advertising, digital media, electronic media, hypermedia, mass media and multimedia, among many others. Digital media is an electronic medium where data is stored in digital form. It refers to the technical aspect of the storage and transmission of information, or to the end product consumed by a user, such as digital video, digital art or virtual reality.
**
Communication media refers to the means of delivering and receiving data or information. In telecommunication, these means are transmission and storage tools or channels for data storage and transmission.
The term is also commonly used in place of mass media or news media.