Cultural Creatives are seriously concerned with self-actualization, spirituality, self-expression; they like the foreign and exotic, and enjoy new ideas. They’re socially concerned, advocating ecological sustainability, women’s issues, peace, social justice and planetary awareness. These aren’t separate concerns; to reach them it’s necessary to appeal to the whole package of principles. There are twice as many Cultural Creative women as men, with women’s concerns and values finding a voice and going public. Cultural Creatives are strongly upper middle class (46% in the top income quarter) and they are everywhere–definitely in your town. Age, race and ethnicity are typical of the nation as a whole. Values, not demographics, are what identify this market.