Soft power and alliance are interconnected, the former providing a solid foundation for the latter. Of course, hard power can win allies, too, but such alliances will not be based on mutual approval and genuine partnership. The Soviet Union used to gain allies with hard power. Russia needs true allies to build a future together, driven together by common interests, aims and tasks, not desperation. For this, our political elites must be made up of new people – those with strategic thinking, far-sightedness and patience, and new concepts of domestic and international development of Russia. They will make Russia attractive for potential allies and offering hope to build the future together. Russia has such people.