Before I go any further though, can someone please explain to me what this ‘Global Audience’ is?
If it exists, surely there must be an individual out there that best represents it – some kind of freakish ‘Everyman’ who encapsulates the tastes and desires all games developers should aim to please in the pursuit of maximising profits.

Find me this ‘Everyman’, and I tell you now – I will kick him … … For such a being must be both genders simultaneously, all races, religeons and sexualities combined. It must be…
oh, hang on…
wait…

…that’s right – it doesn’t exist.

There is no such thing as a ‘Global Audience’ – only ‘what a lot of people happen to like at this particular time’.